From inside Chinese tech to Germany entry expert.
I've sat on both sides of the table.
Most advisors have never held a director role inside a Chinese tech company. I have. As Director Channel Marketing at Huawei and Director Sales & Business Development at Aishu, I learned exactly how Chinese headquarters think, decide, and measure success – and how to bridge that to German B2B reality.
- ✔️ Huawei: Director Channel Marketing (permanent role)
- ✔️ Aishu: Director Sales & Business Development (permanent role)
- ✔️ US scale-ups: Interim leadership for Germany entry
- ✔️ No agency fluff – only personal, director-level expertise
Three ways I help you succeed in Germany.
Go-to-Market Germany
From market analysis to local pricing, channel partners, and first B2B customers – based on real director-level experience.
- Market entry roadmap
- Localization (not translation)
- Sales & partner setup
Marketing Lead on Demand
You need someone who builds and runs your German marketing – fast, accountable, without a permanent hire.
- Interim Head of Marketing
- Team building & agency management
- Budget & KPI ownership
From Zero to Local Entity
I bring the right legal and operational partners – and I lead the commercial setup.
- First local office setup
- Trade fair & event presence
- Sales kits, websites, collateral
My network is your shortcut.
Strategy is important. But market entry needs execution – fast. That's why I bring a ready-to-go network of IT channel and tech partners.
Distributors & Resellers
Direct access to relevant channel partners – from specialty distributors to regional resellers. No cold outreach, no lengthy partner search.
Integration & Alliances
Need a local tech partner for integration, co-selling, or joint solutions? My network includes ISVs, system integrators, and consulting firms.
From Positioning to Partners
I don't just design your go-to-market – I help you activate the right partners to execute it. Faster time-to-revenue.
"Claas doesn't just advise – he opens doors. His network in the German IT channel is exceptional."
— Wolfgang Korda - Independet Computer and Hardware Professional
Cross-Cultural Management Training.
The #1 reason market entries fail? Not strategy – but culture clash. I offer tailored training for leadership teams, bridging Chinese, German, and US business cultures.
Understanding German decision-making
- How German executives communicate (direct, data-driven, risk-aware)
- Hidden hierarchies & consensus culture
- What "no" really means – and how to build trust over time
Understanding Chinese business logic
- Face, hierarchy, and long-term relationship building
- How decisions are really made inside Chinese HQs
- Reporting, KPIs and expectations from Shenzhen and Shanghai
Speed meets structure: US → Germany
- From "move fast" to German compliance & works councils
- Bridging US sales culture with German B2B cycles
- Contract negotiations, payment terms and legal basics
Format options: 1-day leadership workshop · 2-hour executive briefing · Monthly sparring for cross-cultural teams
Request training offer →Previously trusted by
Huawei Technologies
Director Channel Marketing (permanent role)
Built up Huawei's Channel Marketing organization in Germany from scratch. As part of the core team, I actively shaped the market entry of Huawei's Enterprise division in Germany.
Aishu
Director Sales & Business Development (permanent role)
Led the market entry for EMEA & LATAM at Aishu Technologies. Built the entire go-to-market from scratch: recruited technology partners, distributors and sales partners across both regions. First customers, pipeline, local presence.
Multiple US Scale-Ups
Interim marketing leadership and Germany entry for B2B tech companies – bridging speed and local compliance.
Ready for Germany? Start with a free 30-min call.
Send a message
I reply personally within 24 hours.
Direct contact
Free initial call (DE):
0800 – 1000 1110
From outside Germany:
+49 261 – 28 73 18 66
Claas Hansen Consulting
Münzplatz 10 · 56068 Koblenz · Germany
– I look forward to your challenge.