Privacy Policy
Last updated: July 2026
1. Controller
Claas Hansen Marketingberatung
Owner: Claas Hansen
Münzplatz 10
56068 Koblenz
Germany
Phone: 0261-450 999 39
Email: ch@claas-hansen.de
2. General information
I take the protection of your personal data seriously. Personal data is processed only to the extent necessary and in accordance with legal requirements.
This privacy policy explains which data is processed on this website, for which purposes and which rights you have.
3. Visiting this website
When you access this website, the hosting provider automatically processes information in server log files. This may include:
- IP address
- Date and time of access
- Pages and files requested
- Browser type and version
- Operating system used
- Referrer URL, if transmitted
- Hostname of the accessing device
Processing is carried out to ensure stable and secure operation of the website, for error analysis and to defend against attacks. The legal basis is Art. 6(1)(f) GDPR.
4. Contacting me
You can contact me by email or via the contact form. The contact form does not submit data to a separate web server; it simply creates an email to my business address. Personal data is only transmitted to me once you send the message.
Processed data may include your name, email address, company (optional) and the content of your message.
Processing is based on Art. 6(1)(b) GDPR for contract-related inquiries and Art. 6(1)(f) GDPR for general inquiries.
Business correspondence may be retained in accordance with statutory retention obligations.
5. Hosting and technical provision
Domain administration is handled by http.net Internet GmbH. Hosting is provided by Jolt (Freethought Group) with server location in the United Kingdom. An adequacy decision by the European Commission currently exists for the UK.
The website and related content run on a server infrastructure that also hosts the Nextcloud instance used for internal document handling.
6. Nextcloud
For internal document management, file exchange and project collaboration, I use a self-hosted Nextcloud instance on Jolt's infrastructure. Depending on use, this may include names, contact details, file contents, metadata and communication content.
Processing serves contract performance, proposal preparation and the organizational handling of ongoing projects. Legal bases are Art. 6(1)(b) GDPR and Art. 6(1)(f) GDPR.
7. Lexware Office
For quotations, client administration, invoicing and accounting processes I use Lexware Office. This may involve processing name, address, email address, phone number, quotation and invoice data, payment data and administrative data.
Processing is carried out to fulfil contracts, comply with legal obligations and maintain proper accounting. Legal bases are Art. 6(1)(b), Art. 6(1)(c) and Art. 6(1)(f) GDPR.
8. Telephony and AI-assisted phone assistant
For telephony, number management and handling incoming calls I use services provided by sipgate GmbH. Incoming calls may be pre-qualified by an AI-assisted phone assistant.
Processed personal data may include:
- Phone number
- Date and time of the call
- Call duration
- Call content
- Voluntarily provided personal data
- Automatically generated transcriptions
- AI-generated call summaries
- Technical connection data
Processing is carried out solely for handling inquiries, scheduling appointments, customer communication and organizing my business telephony. Legal bases are Art. 6(1)(b) and Art. 6(1)(f) GDPR.
Call transcriptions and AI-generated summaries are stored in my sipgate account and processed only for handling the relevant inquiry and in line with statutory retention obligations.
9. Cookies and tracking
This website does not use cookies for analytics, marketing or tracking purposes. In particular, no services such as Google Analytics, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag or Matomo are used.
10. External links
This website contains links to external websites, especially LinkedIn, Xing and other services. Once you click such links, you leave this website. The respective providers are solely responsible for the processing of personal data on those sites.
11. Data security
This website uses SSL/TLS encryption. In addition, I apply appropriate technical and organizational measures to protect personal data against loss, manipulation or unauthorized access.
12. Data subject rights
Under the GDPR you have the rights to access, rectification, erasure, restriction of processing, data portability and objection.
You also have the right to lodge a complaint with a supervisory authority. The competent authority is especially the State Commissioner for Data Protection and Freedom of Information Rhineland-Palatinate, Hintere Bleiche 34, 55116 Mainz, www.datenschutz.rlp.de.
13. Changes to this privacy policy
This privacy policy will be updated if technical, organizational or legal changes require it. The current version published on this website applies.
Terms & Conditions
Last updated: July 2026
These Terms & Conditions apply to all services provided by Claas Hansen Marketingberatung, owner Claas Hansen, Münzplatz 10, 56068 Koblenz, Germany (the "Contractor"), to businesses, legal entities under public law and special funds under public law (the "Client").
1. Scope
1.1 These Terms apply to advisory, strategic, marketing, interim, project, digital, design, hosting, workshop, event and AI services provided by the Contractor.
1.2 Services are provided exclusively to entrepreneurs within the meaning of § 14 BGB. Contracts with consumers within the meaning of § 13 BGB are concluded only by separate agreement.
1.3 Deviating terms of the Client apply only if the Contractor explicitly agrees in text form.
1.4 Individual agreements, offers, scopes of work, project plans and individual contracts take precedence over these Terms.
2. Scope of services
2.1 The Contractor provides services in particular in the areas of go-to-market, positioning, pricing, offer architecture, marketing strategy, content, campaigns, lead generation, website and landing page advisory, conversion optimization, interim management, transformation management, AI transformation, data strategy, workshops, keynotes, event communication, design, and text and communication services.
2.2 The exact scope, objectives, timeline and fees are set out in the respective offer or agreement.
2.3 Unless a specific result is explicitly agreed, the Contractor owes professional services, not a specific commercial, technical or marketing outcome.
3. Contract conclusion
3.1 Offers are non-binding unless explicitly designated as binding.
3.2 A contract is concluded by acceptance of the offer, signing of an individual contract, confirmation by email or commencement of services at the Client's request.
3.3 The Contractor may decline inquiries without stating reasons, in particular in the event of capacity constraints, conflicts of interest, compliance risks or unclear responsibilities.
4. Delivery of services
4.1 The Contractor performs services independently, professionally and according to the standards customary at the time of performance.
4.2 Place of work, working hours, approach and methods are determined by the Contractor unless otherwise agreed.
4.3 Timelines, milestones and dates are only binding if expressly agreed as binding. Delays caused by missing cooperation, late approvals, subsequent changes or external service providers extend deadlines accordingly.
4.4 The Contractor may engage suitable freelancers, specialists or technical service providers. Responsibility toward the Client remains with the Contractor unless the Client directly commissions such third parties.
5. Client cooperation obligations
5.1 The Client shall provide all information, data, access credentials, documents, contacts, approvals and technical prerequisites required for service delivery in a timely, complete and correct manner.
5.2 The Client shall appoint at least one decision-making contact person.
5.3 The Client is responsible for the accuracy, legality and completeness of all materials, content, data, brands, logos, images, texts, product information, customer data, access credentials and other materials provided by it.
5.4 If service delivery is delayed due to missing, incomplete or late cooperation by the Client, the Contractor may charge additional effort at the agreed or customary rates.
6. Approvals and revision rounds
6.1 Drafts, concepts, designs, texts, presentations, campaigns, websites, landing pages and other deliverables shall be reviewed and approved by the Client within five business days after submission, unless otherwise agreed.
6.2 If no feedback is given within this period, the deliverables are deemed approved for professional purposes if the Contractor pointed out this consequence when delivering them.
6.3 Unless otherwise agreed, one reasonable revision round is included. Further change requests, directional changes, new requirements or later extensions are treated as change requests and billed separately.
6.4 Approval covers in particular professional, content-related, brand-related and business-related consent to further use or publication.
7. Change requests and additional services
7.1 Changes or extensions to the agreed scope require a separate agreement in text form.
7.2 Additional services are billed on a time-and-material basis using the agreed rates or, in the absence of agreement, customary hourly, daily or flat rates.
8. Go-to-market, marketing and sales advisory
8.1 Strategic recommendations, market analyses, positioning, pricing models, sales funnels, campaigns, messaging frameworks and go-to-market concepts are based on the information, assumptions and market assessments available at the time of performance.
8.2 The Contractor does not guarantee any particular revenue, leads, conversion rates, rankings, media reach, trade fair contacts or other commercial outcomes.
8.3 The Client remains responsible for business decisions, sales activities, product availability, pricing approvals, legal review, internal implementation and operational scaling.
9. Web hosting, domains and technical support
9.1 If web hosting, technical website support, domain management, CMS operation, maintenance, security updates or infrastructure coordination are agreed, the scope, term, availability, storage, performance limits, support times and fees are defined in the respective offer.
9.2 The Contractor may provide hosting and infrastructure services itself or via suitable third parties. For services by data centers, registrars, network operators, CDN, DNS, email, cloud or software providers, their own terms and conditions apply in addition.
9.3 A specific uptime is owed only if expressly agreed. Maintenance, security updates, internet disruptions, attacks, force majeure, errors by third parties or emergency measures may lead to temporary restrictions.
9.4 The Client must keep credentials confidential, use secure passwords, avoid unlawful content and refrain from misuse.
9.5 The Contractor may temporarily suspend content, access or services if there are concrete indications of legal violations, security risks, malware, spam, attacks or misuse.
9.6 Backups are only carried out to the extent expressly agreed. Unless otherwise agreed, the Client remains responsible for its own backups of business-critical content and data.
10. Event marketing, workshops, keynotes and dates
10.1 Event marketing services may include concept development, dramaturgy, agenda development, speaker briefings, workshop design, moderation, keynotes, trade fair messaging, stand communication, presentation materials, lead processes and vendor coordination.
10.2 The Client is responsible for venue, permits, safety requirements, technical equipment, participant management, invitations, catering, insurance and compliance with event-related legal requirements, unless expressly agreed otherwise.
10.3 For workshops, keynotes, trade fair or event dates, agreed dates are reserved performance windows. Postponements and cancellations by the Client are remunerated as follows unless otherwise agreed: up to 21 calendar days before the date free of charge, plus already incurred third-party and travel costs; 20 to 8 calendar days before the date 50% of the agreed fee plus third-party and travel costs; from 7 calendar days before the date 100% of the agreed fee plus third-party and travel costs.
10.4 In the event of illness, force majeure or other circumstances not attributable to the Contractor, a replacement date or equivalent alternative will be offered if possible.
11. Design, creative and content services
11.1 Design services may include corporate design elements, presentations, layouts, websites, landing pages, trade fair graphics, sales materials, social media assets, advertisements, visuals, texts, claims and storylines.
11.2 Drafts, intermediate versions, sketches, mood boards, concepts, rejected variants and open working files are not part of the owed service unless their handover has been explicitly agreed.
11.3 The Client ensures that provided content, images, logos, fonts, music, videos, testimonials, product images and other materials may be used lawfully.
11.4 No legal review of designs, trademarks, claims, advertising statements, image rights, competition law or mandatory information is owed unless expressly agreed.
12. AI, data and automation services
12.1 In AI, data and automation projects, the Contractor may identify use cases, analyze processes, develop prototypes, design assistance systems, create prompts, model workflows, provide governance recommendations or conduct training.
12.2 AI-based systems may produce inaccurate, incomplete, biased or unexpected results. The Client is obliged to review AI outputs before productive use from a professional, legal and organizational perspective.
12.3 The Client remains responsible for selection, approval and operation of AI systems, data protection, information security, compliance, documentation, risk classification, user information and internal governance.
12.4 The Contractor does not owe legal assessment under AI, data protection, employment, copyright or product liability law unless this has been expressly agreed with qualified legal counsel involvement.
13. Third-party services, media budgets, licenses and production costs
13.1 Third-party services and external costs, in particular media budgets, printing costs, trade fair construction, technology, catering, photographers, video production, speakers, software licenses, stock material, fonts, domains, hosting, plug-ins, tools, translations, shipping, travel costs and other third-party services, are not included in the fee unless expressly agreed otherwise.
13.2 The Contractor may commission such services in the name and on behalf of the Client or in its own name with onward billing. If the Contractor advances costs, it may request appropriate prepayments.
13.3 The respective provider's terms apply to third-party services. The Contractor is not liable for breaches by third parties if they were carefully selected and coordinated.
14. Fees and payment terms
14.1 Fees are set out in the respective offer. They may be agreed as a flat fee, retainer, day rate, hourly rate, project budget, success component or a mixed model.
14.2 All prices are net plus statutory VAT, where applicable.
14.3 Invoices are due without deduction within 14 calendar days from the invoice date unless otherwise agreed.
14.4 In case of late payment, the Contractor may withhold further services until outstanding amounts are settled. Statutory default interest and other damages for delay remain unaffected.
15. Rights of use and deliverables
15.1 Until full payment of all due fees, all rights to deliverables, concepts, designs, texts, presentations, strategies, documentation, templates and other services remain with the Contractor.
15.2 After full payment, the Client receives a simple, non-exclusive, perpetual and worldwide right of use for the contractually agreed business purposes with respect to final approved deliverables.
15.3 Any modification, sublicensing, use outside the agreed purpose or use by affiliated companies is only permitted if agreed or obviously necessary under the contract purpose.
15.4 Methods, know-how, frameworks, templates, workflows, tools, prompts, routines, libraries, code snippets, best practices and general experience of the Contractor remain with the Contractor even if they are used in a project.
16. Confidentiality
16.1 Both parties shall keep confidential information secret and use it only for the performance of the respective contract.
16.2 Confidential information includes in particular trade secrets, strategies, customer data, financial data, product information, technical information, roadmaps, credentials and unpublished concepts.
16.3 The confidentiality obligation does not apply to information that is publicly known, lawfully obtained from third parties, already known or disclosed due to legal, judicial or official obligations.
16.4 The confidentiality obligation survives for three years after the end of the contract. For trade secrets within the meaning of the Trade Secrets Act it remains unlimited for as long as the information qualifies as a trade secret.
17. Data protection
17.1 Both parties shall comply with the applicable data protection laws.
17.2 If the Contractor processes personal data within a project, the necessary data protection arrangements will be agreed separately and before processing begins.
17.3 If the Contractor processes personal data as the controller, this is done in accordance with the privacy policy of the Contractor.
17.4 The Client is responsible for the lawfulness of transferred data, required consents, information obligations, deletion concepts and internal authorizations unless expressly assumed by the Contractor.
18. Compliance, legality and indemnification
18.1 The Client may not provide any content, data, materials or instructions that violate applicable law, third-party rights, platform terms or regulatory requirements.
18.2 The Client shall indemnify the Contractor against third-party claims arising from unlawful content, data, materials, products, statements, approvals or instructions provided by the Client or from infringement of third-party rights.
18.3 The Contractor may refuse, suspend or terminate services if there are concrete indications of legal violations, compliance breaches, security risks or reputational risks.
19. Term and termination
19.1 Term and notice periods are governed by the respective agreement.
19.2 Unless otherwise agreed, ongoing consulting, retainer, hosting, maintenance or interim mandates may be terminated in text form with four weeks' notice to the end of a calendar month.
19.3 The right to extraordinary termination for good cause remains unaffected. Good cause exists in particular in the event of late payment, serious breach of duty, loss of trust, compliance risks, conflicts of interest or sustained breach of cooperation obligations.
19.4 In the event of termination, services rendered up to the effective termination date, reserved capacity, third-party costs and non-cancellable expenses must be paid.
20. Defects and service issues
20.1 Any defects or complaints must be reported in text form with a comprehensible description without undue delay and no later than ten business days after becoming aware of them.
20.2 In the event of justified complaints, the Contractor shall first be given the opportunity to remedy within a reasonable period.
20.3 Questions of taste, strategic changes of direction, changed requirements, later preference changes or business success risks do not constitute defects if the service corresponds to the agreed specification.
21. Liability
21.1 The Contractor is liable without limitation for damage resulting from injury to life, body or health, for intent and gross negligence, and under mandatory statutory provisions.
21.2 In the event of slight negligence in the breach of essential contractual obligations, liability is limited to the foreseeable damage typical for the contract.
21.3 To the extent permitted by law, liability for slight negligence is limited to the net fee of the affected assignment.
21.4 The Contractor is not liable for indirect damages, lost profits, lost revenue, data loss, reputational damage, lost leads, lost trade fair contacts, ranking losses or consequential damages unless mandatory statutory liability applies.
21.5 For data loss, the Contractor is liable only if the damage would also have occurred with proper and regular backup by the Client.
21.6 The Contractor assumes no responsibility for changes or limitations to AI models or third-party platforms during the contract term.
22. Force majeure
22.1 Neither party is liable for delays or service disruptions due to force majeure or other unforeseeable events outside their control.
22.2 Force majeure includes in particular natural events, war, terrorism, pandemics, official measures, strikes, power outages, network outages, outages of central platforms, cyberattacks or data center disruptions.
22.3 Deadlines and dates are extended for the duration of the obstruction plus a reasonable restart period.
23. Set-off and retention
23.1 The Client may only set off claims that are undisputed or finally adjudicated.
23.2 Rights of retention are available to the Client only if they arise from the same contractual relationship.
24. Text form
Legally relevant declarations, approvals, terminations, change requests and other notices may be made in text form, especially by email, unless a stricter legal form is required.
25. Final provisions
25.1 The law of the Federal Republic of Germany applies, excluding the UN Convention on Contracts for the International Sale of Goods.
25.2 The place of performance and, where legally permissible, the place of jurisdiction is Koblenz.
25.3 If individual provisions of these Terms are or become invalid, the validity of the remaining provisions shall remain unaffected.
25.4 The Contractor is neither obliged nor willing to participate in dispute resolution proceedings before a consumer arbitration board.
